Your Strategic Communications + PR partner
MOJO is a strategic communications and PR partner with expertise in growing awareness and building credibility for spirits brands. We combine creative strategy and advisory with unrivaled media relationships so that brands can breakthrough, win share of voice, and drive sales. Our clients feel like we are their person—when you’re on the hook, we’re on the hook with you.
Get In TouchHow we can help
Spirits Media & Influencer Relationships
One call away from every major spirits writer and influencer in the US. We know all the influential voices from media outlets to the judging panels for all major spirits awards.
Creativity Rooted in Strategy
Whether we’re trend-hacking or building 360 campaign strategies, we come to the table with fresh ideas that we know reporters have never seen before.
Whiskey Expertise
We aren’t just equipped with the many nuances of working in whiskey but also with the trends driving the category forward. Reporters come to US to identify leading experts at the forefront of American Whiskey.
Best-in-Class Execution
Our work doesn’t just get coverage; it gets you the hero slide when you’re reporting results. We don’t win unless reporters (and consumers) say, “well, that’s clever,” and our efforts move the needle for the business.
Who our media friendlies write for
Spirits are our specialty
Our Favorite Gins for Refreshing Summer Cocktails
How To Drink Like Hemingway in Key West
4 New Texas Bourbons That Should Be On Your Radar Now
A Field Guide to New Western Dry Gin — From Balance to Botanicals to Brands
The 25 Most Important Bourbons Ever Made
Texas Goes Big on Craft Spirits
Wes Henderson: Innovating American Whiskey
Spirit of the Week: Angel’s Envy Triple Oak Bourbon
5 Bottles That Will Put You at the Center of Irish Whiskey’s Renaissance
Taste Test: Angel’s Envy Nailed It’s First Cask Strength Rye Whiskey
25 Best Bourbon Whiskey Brands to Drink in 2024
Angel’s Envy’s First Japanese Cask-Finished Bourbon Is a Stunner
How we win for
our partners
Out-of-the-box media mailers
We have a reputation for breaking out of the box and creating in-home, memorable experiences that generate lasting message pull-through. We’ve popped up Vermont inns in tiny Brooklyn apartments equipped with actors playing bellhops and brought Eleven Madison Park tasting menus to reporter’s doorsteps.
Consumer experiences
We take on brief responses with one rule—any idea we bring to the table needs to have never been done before. We’ve hired teams to clean up consumer’s parties to avoid the hosting hangover or flown them to a local distillery to participate in a Hemingway Lookalike contest. We don’t win unless reporters (and consumers) say, “well, that’s clever.”
Bespoke media events
When we’re creating a media hosting experience, we’re not just throwing together the 100th pairing dinner that reporter has gone to that month. We’re converting reporters to your “friendlies” for years to come. We’ll get them to hold the Kentucky Derby trophy or share a dram with a distillery neighbor who happens to be Willie Nelson.
